Ontology is the foundation of all research design.
Before asking:
We must ask:
What kind of reality must exist for this research to make sense?
Ontology answers the question of being — what exists and what kind of existence it has.
In research terms, ontology determines:
Without ontological clarity, research becomes technically sophisticated but philosophically incoherent.
Key Thinkers:
Realism holds that:
Descartes’ Contribution
Descartes establishes certainty through rational structure.
Even if perception is doubtful, structured existence remains.
This supports the idea that:
Exist independently of individual interpretation.
Spinoza’s Contribution
Spinoza pushes realism further:
Reality follows logical necessity.
This implies:
Key Thinker:
Berkeley argues:
To be is to be perceived.
This radically changes ontology.
Reality is not independent structure.
Reality is perception-dependent.
What This Means
In research:
Application in Business & IT
If you assume relativism:
This leads to:
Ontology in research defines the nature of reality and what constitutes "truth," with primary types including realism (one objective reality exists independently) and relativism/constructivism (multiple realities are socially constructed). These stances determine whether researchers seek to measure objective facts (quantitative) or understand subjective experiences (qualitative).
Major types of ontology in research include:
These ontological positions dictate whether research focuses on measuring, predicting, or interpreting phenomena.

Objectivism and Nominalism differ primarily on the existence of universals and the nature of concepts. Objectivism holds that concepts are objective, based on real similarities in reality. Nominalism denies that universals exist outside the mind, claiming concepts are mere labels for unique, individual objects. Objectivism is rooted in reality, while nominalism is often linked to subjectivity. Key Differences:
Key Takeaways:
The two views clash, particularly when debating whether classification is discovered (Objectivism) or invented (Nominalism).
In the philosophy of science, the debate between structural realism and constructed reality (often associated with social constructionism or constructive empiricism) centers on whether scientific knowledge represents the objective, underlying structure of the world or if it is a human-made model designed to fit observations.
Structural Realism (Structural Reality)Structural realism is a "middle ground" position between scientific realism (we know everything about objects) and anti-realism (we know nothing about the unobservable world).
Constructed Reality (Constructed Reality)This perspective suggests that what we call "reality" in science is actually a model built by scientists to fit experience, often influenced by social, cultural, or pragmatic factors.
This distinction is central for thesis design.
Structural reality implies:
Constructed reality implies:
Advanced Exercise
Take the concept: “Market efficiency.”
Ask:
Your ontological answer changes your entire research design.

Realist ontology is flexible.
It can support:
But relativist ontology cannot support strict positivism.
Why?
Because positivism assumes:
If reality is constructed, universal law collapses.
This is ontological asymmetry.
Realist and relativist ontologies differ on whether reality is objective and independent or subjective and constructed. Realism posits a single, mind-independent reality governed by natural laws that exists regardless of human perception. Relativism argues that reality is socially constructed, multiple, and dependent on context and the observer.
Realist Ontology (Objective Reality)
Relativist Ontology (Subjective/Multiple Realities)
Key Differences and Hybrids
While realists believe in an external reality, relativists believe reality is created through experiences and perceptions.
Reality constrains knowledge.
Knowledge does not symmetrically construct reality.
Example:
If inflation rises, businesses suffer.
Your belief does not remove inflation.
But your interpretation can misrepresent inflation.
Reality limits knowledge.
Knowledge does not eliminate reality.
Common thesis mistake:
Student writes:
“Reality is socially constructed.”
Then runs regression analysis to generalize universal laws.
This mixes:
Relativist ontology
with
Positivist epistemology
Result: incoherence.
Relativist ontology in qualitative research posits that reality is subjective, multiple, and socially constructed rather than singular or objective. It holds that reality varies by individual, culture, and context, focusing on how people interpret their experiences. This perspective emphasizes in-depth, context-dependent understanding over universal generalization.
Key aspects of relativist ontology in qualitative research:
Relativism differs significantly from realism, which assumes a single external reality exists independently of the researcher. It is commonly associated with interpretivist, constructivist, and critical paradigms.
Realist ontology in qualitative research asserts that an objective, external reality exists independently of human perception, cognition, and observation. It posits that a single, tangible social world exists, and while human understanding of it may be fallible, researchers can uncover or approximate this reality. Unlike pure constructivism, this view focuses on identifying underlying structures, mechanisms, and objective truths rather than purely subjective experiences.
Key Principles of Realist Ontology in Qualitative Research
Application in Qualitative Research
Realist ontology is often combined with interpretive epistemologies in qualitative methods, such as:
Contrast with Other Perspectives
Benefits of a Realist Approach
Using a realist framework in qualitative research allows for robust, explanatory, and deep understanding of phenomena, moving beyond description to causal explanation of social structures and actions. It is often described as a "critical realism" that avoids the naivety of thinking we can know reality perfectly, but maintains that a real, independent world exists to be studied.

Ontology, traditionally the philosophical study of being and reality, functions as actionable research when it is applied to actively change, structure, or understand social and organizational realities. Instead of merely observing, an ontological approach to research engages with the subject, treating reality as mutable and, often, created through interaction.
Key aspects of ontology as actionable research include:
1. Action Research as Participatory Reality
2. Ontological Diagnostics and Engineering
3. Key Ontological Perspectives for Action
4. Implementation in Research Domains
In summary, ontology as actionable research is a "participatory role" that moves from describing what is to participating in what is becoming.
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